We partnered with celebrity realtor Josh Flagg to transform the $38M Knoll House, Pasadena’s most expensive home, into a creative playground for a collab day, inviting top creators to explore and create content across the property’s stunning features. From a 46-seat movie theater to a tiki bar, tunnels, an art museum, and 33,000 square feet of luxury, the house became the ultimate backdrop for original content that highlighted its one-of-a-kind charm.
The collab day brought 17 creators together, resulting in 30 unique videos that collectively garnered over 300 million views.
